MORE IS H.

START-UP // IDENTITY // NAMING

More Is H. is a clever play on the word 'Moreish' ("so delicious to eat that one wants more").

We can give meaning to what 'H.' is: More Is Heneghan's, More Is Hearty, More Is Homegrown.

The identity was born from the market gardening concept, the idea of using traditional methods with modern technology to produce fresh, local, and delicous greens/veg.